Tayla Holman Services

Services

Tayla Holman

Healthcare communications
that actually get read.

Complex healthcare topics deserve writing that is clear, credible, and built for the audience receiving it — whether that’s a patient navigating a diagnosis or an executive making a strategic decision. Here’s where I can help.

Services
01
Blog Posts & Articles
For when your audience needs to understand, not just be informed.

From patient-facing health education to clinician-targeted thought leadership, I write content that earns trust and drives action — without sacrificing accuracy for readability, or readability for accuracy.

Having written 100+ articles for HCA Healthcare and 60+ pieces across GE HealthCare’s content verticals, I’m practiced at sustaining voice and rigor at volume.

Deliverables include
  • Consumer and patient health articles
  • Clinician-facing educational content
  • Brand and thought leadership pieces
  • SEO-optimized blog content
  • Podcast and multimedia scripts
02
White Papers & Long-Form Reports
For when the stakes are too high for surface-level content.

Healthcare decisions — clinical, operational, policy — are made by people who read carefully. Long-form content needs to be authoritative enough to earn that attention and clear enough to hold it.

I bring a graduate-level grounding in health communication and 15+ years of working with clinical, compliance, and marketing stakeholders to every long-form project.

Deliverables include
  • White papers and research reports
  • Executive briefings and summaries
  • Clinical and regulatory explainers
  • Industry primers and issue briefs
  • Long-form content for sales enablement
03
Content Strategy
For when you need more than a writer.

Sometimes the problem isn’t that you don’t have content — it’s that the content isn’t working. I help healthcare organizations audit what they have, clarify who they’re writing for, and build a content program that actually serves their communication goals.

This is particularly useful for organizations managing multiple audiences (patients, clinicians, payers, executives), navigating a rebrand or product launch, or building out a content function for the first time.

Engagements may include
  • Content audits and gap analysis
  • Editorial voice and style guide development
  • Audience mapping and messaging hierarchy
  • Editorial calendar planning
  • Ongoing advisory and content direction
Who I work with

Health Systems & Hospitals

Consumer health content, service line education, and brand storytelling for regional and national health networks.

MedTech & Health IT

Product education, thought leadership, and clinical content for companies selling into healthcare organizations.

Healthcare Agencies & Publishers

Reliable, deadline-driven writing for content teams that need a specialist they don’t have to manage.

Let’s talk about your project.

Whether you need a single deliverable or a long-term content partner, I’d love to hear what you’re working on.

Get in Touch Or email me at tayla.holman@gmail.com with details about your project.