Healthcare Communications
I help healthcare organizations translate complex clinical, operational, and brand narratives into clear, compelling content — from long-form thought leadership to patient-facing copy. With 15+ years of experience across B2B and B2C healthcare, I’ve written for global enterprises, regional health systems, and specialty practices.
Over six years, produced short- and long-form content across multiple GE HealthCare verticals, including podcast copy and editorial content designed to reach both clinicians and patients.
Work spanned brand storytelling, product education, and women’s health advocacy, requiring fluency in clinical accuracy, regulatory sensitivities, and audience-appropriate voice across each vertical.
61 pieces across 8 verticals over a 6-year engagement.
Produced a range of content for Mass General Hospital, including patient stories that required both editorial sensitivity and clinical accuracy, alongside cornerstone content designed to anchor the institution’s web presence and inform patient decision-making.
Patient story work demanded a particular balance: honoring individual experience while maintaining institutional voice, clinical precision, and health literacy standards appropriate for a general audience.
18 deliverables spanning patient narratives and high-value cornerstone content — content types that require the highest level of editorial care in healthcare communications.
Wrote blog content across the HCA Healthcare system — one of the largest for-profit hospital networks in the U.S. — producing patient-facing articles covering health conditions, preventive care, and health system services over a sustained four-year engagement.
Content required consistent adherence to health literacy standards, brand voice, and editorial accuracy across a high-volume output, while remaining accessible and actionable for general health consumers.
116 articles published system-wide over 4 years — sustained, high-volume output for one of the nation’s largest health systems.
Developed blog content serving two distinct audiences: health seekers navigating care options and physicians exploring PACT membership and career opportunities. Each piece required a different editorial posture — accessible and reassuring for patients, authoritative and professional for clinical candidates.
Navigated the strategic challenge of writing for clinicians and consumers within the same content program — without conflating voice, tone, or intent.
Produced 900-word articles on rehab therapy topics — physical, occupational, and speech-language pathology — for a software platform serving rehab therapy practices. Content was designed to educate clinicians on industry topics, practice management, and clinical best practices while supporting the platform’s SEO and thought leadership goals.
Translated complex rehab therapy subject matter into practitioner-ready content that demonstrated clinical credibility while driving organic search performance.
Whether you need a single white paper or an ongoing content partner, I bring the clinical literacy, editorial discipline, and strategic thinking your communications deserve.
Get in Touch Or email me directly at tayla.holman@gmail.com to tell me about your project.