Thought leadership, patient education, and SEO content strategy across seven verticals

Over six years, produced short- and long-form content across GE HealthCare’s seven content verticals — POCUS, Versana, Empowered Women’s Health, Diagnostic Cardiology, Patient Care Solutions, Consumables, and Corporate — including podcast copy and editorial content designed to reach both clinicians and patients.

Work evolved beyond original content creation to include SEO reoptimization — auditing existing articles for keyword performance, identifying ranking gaps, and rewriting titles, headers, and copy to improve discoverability without compromising editorial integrity. All three reoptimized articles went from an F to an A on Skyword’s SEO scorecard.

Patient stories and cornerstone content for one of the world’s leading hospitals

Produced a range of content for Mass General Hospital, including patient stories that required both editorial sensitivity and clinical accuracy, alongside cornerstone content designed to anchor the institution’s web presence and inform patient decision-making.

Patient story work demanded a particular balance: honoring individual experience while maintaining institutional voice, clinical precision, and health literacy standards appropriate for a general audience.

System-wide consumer health content at scale

Wrote blog content across the HCA Healthcare system — one of the largest for-profit hospital networks in the U.S. — producing patient-facing articles covering health conditions, preventive care, and health system services over a sustained four-year engagement.

Content required consistent adherence to health literacy standards, brand voice, and editorial accuracy across a high-volume output, while remaining accessible and actionable for general health consumers.

Dual-audience content for patients and physician candidates

Developed blog content serving two distinct audiences: health seekers navigating care options and physicians exploring PACT membership and career opportunities. Each piece required a different editorial posture — accessible and reassuring for patients, authoritative and professional for clinical candidates.

Multi-system content across service lines, blogs, and editorial formats

Produced a wide range of content for WG Content’s healthcare clients — including service line page updates for multiple hospital systems, webinar-to-article editorial summaries, and consumer health blog posts for Emory Healthcare and Catholic Health, among others.

The engagement required adapting quickly across client brands, content types, and audience needs — from clinician-facing service line copy to patient-facing health education — while maintaining the editorial consistency each health system expected.

Plain language medical content for a national cancer advocacy organization

Selected through an RFP process to update ovarian cancer content across six web pages on ovarian.org and two print resource guides for patients newly diagnosed with ovarian cancer and those living with recurrent disease.

All content was written at or below a sixth-grade reading level, incorporating plain language principles, inclusive language (“anyone born with ovaries”), and SEO best practices. The engagement required scientific knowledge of ovarian cancer, current treatment options, and the ability to translate clinical information into clear, compassionate content for a vulnerable patient audience.

Long-form clinical education for rehab therapy professionals

Produced 900-word articles on rehab therapy topics — physical, occupational, and speech-language pathology — for a software platform serving rehab therapy practices. Content was designed to educate clinicians on industry topics, practice management, and clinical best practices while supporting the platform’s SEO and thought leadership goals.